12 January 2019
Point Nepean National Park, Portsea

Alfa Romeo Portsea Polo invites your company to position its brand as an integral part of the Portsea Polo experience via a Category Partnership.

Alfa Romeo Portsea Polo attracts over 6000 people and is unquestionably the largest, most prestigious, most recognisable polo event in Australia. Our event partners are premium brands keen to interact with our aspirational, brand conscious and quality sensitive audience. Alfa Romeo Portsea Polo combines the best Melbourne has to offer – fashion, food, wine, summer, social scene, love of sport and uniquely… the excitement of polo.

Position your company with unquestionably the most recognisable polo event in Australia.

Alfa Romeo Portsea Polo – Saturday, 12 January 2019 – Save the date!
Our Audience —
Two of the very significant benefits Alfa Romeo Portsea Polo offers its sponsors are the audience it connects with and the media coverage it generates (including extensive traditional and social media). It has become the ‘must-attend event’ on the summer social calendar and sells-out every year. Think Birdcage at the beach – glamorous & stylish but at the same time relaxed & laid-back, it is summer’s version of the Spring Racing Carnival. Our key audience characteristics include:
• 25 – 45 year olds
• AB Demographic with high disposable income
• Aspirational, brand conscious, quality sensitive consumers
Alfa Romeo Portsea Polo – Saturday, 12 January 2019 – Save the date!
Category Sponsorship —

The premium brands associated with 2019 Portsea Polo included:

  • Alfa Romeo
  • Stella Artois Beer
  • 6Ft6 Wines
  • Pommery Champagne
  • Royal Salute Whisky
  • Microflite Helicopters
  • Provincial Home Living
  • Genovese Coffee
  • Network 10
  • Hydrodol
  • Forever New Womenswear
  • Politix Menswear
  • The Australian
  • Coco Cadbury
  • Off the Track
  • San Pellegrino & Acqua Panna

The Opportunity

  • Category Exclusivity
  • Promotional Opportunities
  • Signage
  • Hospitality – pre and during event
  • Print Media Advertising/logo placement
  • Event Program Advertising
  • Digital Advertising
  • Sponsor representation during presentations
  • Brand references and key messages during commentary

For more information re promoting your brand to this key demographic and to learn more about the commercial benefits associated with the sport of polo please contact:

Portsea Polo Office (c/o TLA-ESP)
Level 4 /109 – 133 Burwood Road Hawthorn, VIC 3122
Tel: 03 9816 5500
Email: polo@tlaworldwide.com