Category Partnership

Alfa Romeo Portsea Polo attracts over 6000 people and is unquestionably the largest, most prestigious, most recognisable polo event in Australia. Our event partners are premium brands keen to interact with our aspirational, brand conscious and quality sensitive audience.


Alfa Romeo Portsea Polo combines the best Melbourne has to offer – fashion, food, wine, summer, social scene, love of sport and uniquely… the excitement of polo.


Our Audience

Two of the very significant benefits Alfa Romeo Portsea Polo offers its sponsors are the audience it connects with and the media coverage it generates (including extensive traditional and social media). It has become the ‘must-attend event’ on the summer social calendar and sells-out every year. Think Birdcage at the beach – glamorous & stylish but at the same time relaxed & laid-back, it is summer’s version of the Spring Racing Carnival. Our key audience characteristics include:

  • 25 – 45 year olds
  • AB Demographic with high disposable income
  • Aspirational, brand conscious, quality sensitive consumers

Category Sponsorship

The premium brands associated with 2016 Portsea Polo included:

  • Jeep
  • Peroni Beer
  • Tempus Two Fine Wines
  • Pol Roger Champagne
  • Royal Salute Whisky
  • Microflite Helicopters
  • Provincial Home Living
  • Zebra Capital Financial
  • Genovese Coffee
  • Top Gear Equestrian
  • Mamasita
  • Ten Network
  • Hydrodol

The Opportunity

  • Category Exclusivity
  • Promotional Opportunities
  • Signage
  • Hospitality – pre and during event
  • Print Media Advertising/logo placement
  • Event Program Advertising
  • Digital Advertising
  • Sponsor representation during presentations
  • Brand references and key messages during commentary


For more information re promoting your brand to this key demographic and to learn more about the commercial benefits associated with the sport of polo please contact:
Portsea Polo Office (c/o TLA-ESP)
Level 4 /109 – 133 Burwood Road Hawthorn, VIC 3122
Tel: 03 9816 5500